The most popular beach in this authentic mexican resort is Mamita’s at the north end of Playa and a block from La Quinta Avenue, the pedestrian only entertainment center of town. Thanks to the amenities offered by Mamita’s s Beach Club and Kool’s adult beach club next door, you don’t need to bring anything with you other than a swim suit to enjoy a day at the beach as illustrated by the following series of images.

Mamita’s beach is also home to the annual international jazz festival in November. This a look at the crowd.

some like to feed seagulls

girls jumping for joy at mamita’s beach

Kools Bar and Adult Beach Club is right next door to Mamita’s but is for adults only. They offer many of the same services and amenities as mamita’s beach club

Here’s the rental kiosk for a variety of water sports equipment such as hobie cats, boogie boards, surf boards etc.

If the ocean is a little to rough or you don’t like salt water, the pool is available for a nominal fee.

lots of people like to walk along the shores of the carribean sea

In addition to the restaurant, the beach club also has a lounge with a sound system and drinks to go.

Mamita’s Beach Club Bar and Restaurant also serves guest on the beach

paddleball is a favorite recreational activity at mamita’s