Featured in the John Steinbeck novel ¨La Pearl¨, La Paz is the capital of Baja California Sur and has a population of around 250,000 people. It also has one of the highest standards of living and quality of life in Mexico. As a result, La Paz has become a popular destination for many Canadians and Americans seeking alternative retirement havens. It is also favored by water enthusiasts for its marina´s, boatyards, marine supply stores and cruiser clubs.
La Paz is also Baja´s Eco-tourism center offering a variety of tours guided by professionals dedicated to preserving the environment. Thus, eco-tourism is by far the leading source of tourist income in this area; as most people come to enjoy snorkeling, diving or kayaking in the pristine waters or to explore the 244 islands in the sea of cortez which are under UNESCO protection as bio-reserves such as the Espiritu Santo group of islands only a few miles off the shores of La Paz.